About the company
LITERA fuel company is a trader of oil products on the territory of the Russian Federation. The main activities of "Litera" LLC are supplies of petroleum products, petrochemical products, delivery and installation of fuel tanks. The company aims to implement a program of sustainable development, daily improving its trading activities through increased sales efficiency and introduction of innovations.
Objectives and goals
To develop a corporate identity and company website. The company's website should feature a product catalog and order form, the information from which flows to the organization's trading platform for follow-up.
- Creation of the company's image
- Informing about products sold and the company in general
- Obtaining visitor contacts (forum or registration form)
The design must:
- be simple and modern
- provide easy and intuitive navigation on the website
- create a positive and comfortable atmosphere
- the design is designed for a minimum screen resolution of 1024 × 768 pixels or a universal size
- design should be adapted for all devices, computers and other gadgets
The logo consists of a graphic element and font spelling of the company name in Russian.
The graphic element is a combination of several visuals at once--the stylized letter "L" as the first letter of the name, the fuel drop as a direct reference to the business area, and the up arrow as a testament to the company's dynamic growth.
The stark, sparse grotesque lettering combined with the overall symmetry of the composition emphasizes stability and seriousness.
The predominant color of the sign is dark and cool, but through the use of bright accents, the sign is easily recognizable and well remembered against the competition, even when the typeface writing and graphic element are used separately.
Business cards and such
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